How? What?When? Where?
You wonder what the hell is she talking about? Repeating that old serenade … « Déjà Vu » indeed but be patient & continue reading… Valentine has really become a phenomenom in French Speaking African countries in the last 15 years. And as the rest of the world it has become a very effective Marketing tool -I have used it myself when I was a Marketing exec in the Telco Industry-. So it is positive in the sales, business outcome & in my humble opinion it is not negative to the « love & romance » issues. Right folks I didn’t say it is positive to the « Love & Romance » issue… So give me a chance to develop my views here:
1-It is positive to business as it’s a day where lovers buy presents to each others or treat themselves to a special dinner , a card, a box of chocolate, etc.
2-It is not negative to « Love & Romance » issues as it is a « special » day to show your beloved how much he/she counts by treating him/her differently..
MY POINT IS : DO YOU NEED A SPECIAL DAY TO TREAT YOUR BELOVED « SPECIALLY », TO SHOW HIM/HER HOW MUCH HE/SHE COUNTS FOR YOU?
As a matter of fact , YOU DON’T… SO USE & ABUSE OF THE VALENTINE CONCEPT, TO MAKE EVERYDAY VALENTINE TO YOUR LOVED ONES…
NEVERTHELESS I WISH YOU A HAPPY LOVE DAY AND SEE BEYOND THE MARKETING TO MAKE EACH MOMENT OF SHARED LOVE A SPECIAL TIME…